Best Price Modern Wholesale Stores, owned and operated by Walmart India, have been rated as the leading player in Cash and Carry format vis-a-vis competitors and traditional wholesalers.
This finding has emerged in an in-depth `Perception Survey’ conducted by the leading market research agency, IMRB International. The survey reveals that Walmart India’s Best Price Modern Wholesale Stores have excelled in overall store experience and are considered superior in areas such as price, quality, availability, knowledge of store staff, navigation inside store, cleanliness, layout and visibility of price signage, among other parameters.
The `Perception Survey’ conducted across five states aimed to seek feedback from business members on various key parameters such as Member Services, Product Pricing, Availability, Assortment, Quality and Delivery. It was conducted in Punjab, Uttar Pradesh, Madhya Pradesh, Maharashtra and Andhra Pradesh and covered over 1000 respondents across a wide spectrum of businesses like resellers, institutions and HORECA (Hotels, restaurants and caterers).
The survey points out that Best Price Modern Wholesale stores have scored significantly better than competition and traditional wholesalers across all key parameters.
| Parameter | Overall Member Services | Overall Quality | Overall Availability | Overall Price |
| Best Price Modern Wholesale Stores | 64% | 64% | 51% | 51% |
| Competition | 42% | 54% | 30% | 26% |
Of the respondents, 64 percent said they get better service experience in Best Price Modern Wholesale Stores compared to others. On product pricing, 51 percentrespondents have rated product prices at Best Price Modern Wholesale stores to be lower than competition. Survey shows that Best Price Modern Wholesale stores have been rated superior on availability of products across categories/items/brands.
Krish Iyer, President and CEO, Walmart India said: “It is indeed a matter of pride that Best Price Modern Wholesale stores have emerged as the best Cash & Carry format in India. We provide our business members – kirana shops, resellers, hotels, restaurants, offices and institutions – with high quality domestic and international products at low prices so that their business prospers. We are pleased with our established and successful cash and carry business in India and I am delighted that our members appreciate the low prices and member experience that we provide as has also emerged from the IMRB survey.”
“With cash and carry format growing in India, it is critical for the players to constantly measure and understand customer needs, expectations and experiences. The perception survey conducted by IMRB International included respondents who are members of both Best Price Modern Wholesale Stores and competitors. The findings clearly reveal that Walmart India’s cash and carry stores are ahead of competitors across key parameters,” said Dixit Chanana, Group Business Director, IMRB International.
