Lifestyle International has announced Bollywood actress, Deepika Padukone as the brand ambassador for its ethnic wear brand – Melange by Lifestyle. Padukone will be the face of the brand going forward and will be featured in a new brand campaign scheduled to rollout in April across outdoor, print, digital and in-store. She has recently shot for the latest Spring Summer campaign for Lifestyle that and will also be endorsing the brand for the Autumn Winter range. The campaign would be primarily run on print and digital mediums reaching out to the audience of the brand which is 18-32-year old urban female.
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