Columbia an international active outdoor apparel and footwear brand has expanded its outreach in South India with the opening of its first store in Bengaluru at Phoenix Market City. This is the brand’s second store in India after Delhi, Select Citywalk, which opened in December 2013.
The new 1100 sq.ft. store will offer innovative products that are comfortable, protective, functional and stylish. Columbia’s outdoor apparel is designed to enhance the outdoor experience with ground-breaking technologies that include Omni-Freeze Zero, Omni Heat Thermal Reflective, Omni-Dry and Omni-Tech.
Columbia Sportswear Company has entered the country in partnership with Chogori India Retail Limited (CIRL), a privately-owned Indian outdoor brand distributor and retailer.Hemant Sachdev, Founder CIRL and distributor says: “Whether you love to ski, fish, hunt, cycle, hike, golf or simply soak in the beauty of the outdoors, Columbia has the apparel, footwear, accessories and equipment which allows our customer to enjoy the outdoors in a stress free and comfortable way. We are very confident about the brand’s performance in the market.”
At present, the brand retails across 72 countries including North and South America, Australia, Asia, Europe and Africa with over 13,000 retail doors worldwide. Columbia’s extensive product lineup includes a wide variety of competitively priced product ranging from Rs. 999 for a t-shirt to approximately Rs. 14,000 for a high performance trekking bag.
