Snapdeal.com, has partnered with Puma to set up an exclusive virtual brand store for the latter. Under this partnership, Snapdeal has created an exclusive online store for Puma, through which the brand will showcase its various product categories ranging from shoes, apparel, bags, among others. The page is aimed at replicating a similar shopping experience for customers online, as is the case when they are shopping at an offline channel.
Brand Stores launched by Snapdeal in late 2012, allow brands to create their own store through an exclusive and customisable section on Snapdeal.com. Through this platform Snapdeal aims to bring international, national and regional brands and merchants closer to consumers across the country.
Below are some of the benefits for Brands who open Brand Stores on Snapdeal.com.
- Customisable content and layout
- Flexibility to run promotions and conduct exclusive product launches
- Participating in site-wide promotions
- 24 x 7 x 365 store hours
- Zero cost in providing information & support to customers. It is managed by Snapdeal
Amit Maheshwari, Vice President, Fashion Merchandising, Snapdeal.com, said: “We are delighted to be partnering with PUMA and confident that the partnership will enable the brand to reach out to a newer and wider customer base including in tier II and III cities, where the brand may not have set up a physical store or established retailer base. Brand Stores on Snapdeal combine the best of both online and in-store experience and allows brands to decide the look and feel of their page, customize their product selection, manage promotions and exclusive launches. Similar to how brands open their stores in malls to cater to customers in a specific geographic area, Brand Stores enables them to create and manage their virtual store on Snapdeal and thereby, market and sell their products to nationally while supplying locally.”
Rajiv Mehta, MD Puma Sports, India, said: “PUMA on Snapdeal aims to provide a new experience to consumers for browsing and shopping for their favorite brand. Snapdeal is a key partner for us in our journey to becoming the fastest sports brand in the world. They have provided us with a great platform where we can benefit directly from its vast consumer base across more than 5000 towns and cities thereby increasing sales and visibility for our brand.”
