Yepme.com has released the Farhan Akhtar Yepme Anthem music video. Farhan Akhtar, as Yepme’s brand ambassador worked in association with Ehsaan-Loy to produce the catchy-upbeat Yepme Anthem called “Tension Kyu Lete ho Yaar”. The music video will feature Farhan in cheerful and young avatar in an endeavor to capture the essence of Yepme’s prime target audience – style conscious youth between the ages of 20-29 Years. The video also portrays the controlled laid back attitude of working class youth who have the ability to maintain the perfect balance between various parts of their lives.
Yepme has created a special page for all Farhan Akhtar activities and named it “Farhan Akhtar Board”. Vivek Gaur, CEO, Yepme.com expressed his immense pleasure to have Farhan over board. The Yepme ideology is democratizing fashion in India to ensure that everyone, even in the farthest corner of the country have access to the latest trends in footwear, apparel and accessories at affordable price points. Farhan is already an iconic figure amongst Indian youth and his being there will radically increase the motivating Yepme ideology. Farhan himself being a singer-songwriter, actor, director, a multi-talented artist, sets a class apart and a reputed public figure for the young. Farhan said that for fashion to effectively propagate it has to come above the limitations like haute couture and shipping which Yepme exceling at already. The fast-fashion model ensures that people are in sync with international fashion.
