flagship company of Arvind Mafatlal Group, Mafatlal Industries Ltd has launched its Spring Summer 2015 Denim Collection. The collection features authentic construction and representation of vintage and fresh looks. The denim fabric range consists of stretch, super stretch, bi-stretch and rigid fabrics. It has a weight range from 7.5 oz. to 12 oz, and a wide palette of indigo shades, classic to novel with innovative finishes, representing future trends.
The Denim Collection has Joggers Denim, a range of stretch and super stretch, light denim fabrics used in sports and activity wear; Black Denim in hues of greys, blacks and deep blacks; Print Mania which is a fashionable denims with speciality weaves and prints for casual or party wear; Total Blue, traditional, vintage look fabrics for mens wear; and Comfort Stretch that caters to the semi-formal look for smart office wear MIL is a producer of value added and fashion denims for the mid and upper segments across India and worldwide. It monitors global fashion trend and consumer preferences, developing denim fabrics on these trends. Mafatlal denim has an extensive international and domestic marker distribution network catering to global brands like Jack & Jones, Wrangler, Lee, and C&A and leading domestic brands like Killer, Mufti, Spykar and Allen Solly. Rajiv Dayal, Managing Director- MIL has said that the denim manufacturing unit is situated at Navsari in Gujarat. MIL has recently increased its production capacity from 20 million meters to 25 million meters and it plans to increase the production capacity to 30 million meters by 2015. Rajiv Dayal further stated that overall Indian production of denim fabrics is approx 800 million meters per annum. Out of this, India’s export stands at around 200 MMA and the balance 600 MMA is consumed by the domestic market. Indian denim fabrics market is growing at a rate of about 8 to 12 percent compounded per annum.
