Indian wear brand Biba has opened its first flagship store in Mumbai at Hughes Road, Kemps Corner. The store spreads over 2200 sq. ft. and is stocked with the latest collections of BIBA for Spring Summer 2014. The store houses variety of SKD’s (Salwar Kameez Dupatta), Mix n Match Kurtas, complete range of BIBA by Rohit Bal, leggings, loungers and BIBA Girls, a dedicated segment catering to 2-12 year old girls.
Commenting on the launch, Siddhartha Bindra, MD, BIBA said: “We are delighted to launch our first flagship store in Mumbai. Since Mumbai is the place from where my mother incepted the brand in 1988; the city has a special place in our hearts. Being the fashion capital of the country, Mumbai, as a region is also a tremendous market for us. In last 26 years, BIBA has managed to create a mark for itself in the ethnic wear category, owing to its rich design and style and with our flagship store in Mumbai, we hope to enhance our customers’ shopping experience and showcase ALL our product categories to the fullest.”
