The Nuance Group has introduced new fashion watches and jewellery concept Timebox to Zürich Airport, with plans to roll out the concept to more countries. Timebox sells a range of International designer brand fashion watches and jewellery. Brands include Calvin Klein, Michael Kors, Emporio Armani, DKNY, Guess, Diesel and Police.
The concept also sees the launch of several brands in travel retail ahead of the domestic market, including the pre-launch of Emporio Armani Swiss collection ahead of the Swiss domestic market; Lola and Grace fashion jewellery’s first introduction in the Swiss market; the first travel retail launch for Michael Kors fashion jewellery; and the introduction of Alex and Ani’s for the first time in European travel retail.
Nuance Head of Speciality for EMEA Nina Pan said: “We have been planning for this store since June 2012. When we kicked off this project, we dedicated a lot of resources to customer behaviour understanding, industry benchmarks and workshops with our key brand partners and design agency to get the best ideas on board”.
Nuance General Manager of operations in Switzerland Karl Walter said, “We are delighted to open the new Timebox store, bringing a fresh range of practical and stylish products to visitors in Zürich. We have worked in a close cooperation with our longstanding partner, Zürich Airport, to build a portfolio of stores that showcases the best-in-class airport retail”.
