Jubilant FoodWorks Limited (JFL) has reported its financial results for the fourth quarter and the full year ended March 31, 2014. Total revenue in Q4FY14 stood at Rs 4,337.3 million and Rs 17,235.0 million in FY14. The Profit after Tax in Q4 FY14 stood at Rs 249.5 million and Rs 1,258.0 million in FY14.
Commenting on the performance, Ajay Kaul, CEO, Jubilant FoodWorks Limited said” “Focussed implementation and a solid foundation – have always been the key areas of concentration for JFL even during a year marked by overall strenuous macro-economic situation which led to cautious consumer spends and thereby a drop in our Same Store Growth(SSG). However, we are determined to use our strengths to face SSG slippages. We have concentrated on leveraging our experience and tools such as promotions, innovation and cost efficiency initiatives to tide over downturns. And despite such intervening challenges, in FY14 JFL reported 22 percent increase in overall revenues. We have identified potential areas and accordingly invested in development of new commissaries. Currently, we are building new commissaries at Guwahati, Nagpur, and Hyderabad. For our Dunkin’ Donuts launch in Mumbai, we have leveraged existing commissary of Domino’s at Mumbai. Hence, we have allocated capital in pockets that we believe will generate higher returns in the long run.”
He further added: “We have consciously invested in giving the consumer more of what he wants- a wider menu range and accessibility via increased restaurant network and digital platforms and consecutively the promise of fresh and hot food served to him. Placing intense emphasis on innovation, reinforcing our sales distribution platforms and investing effectively behind our brands helped us gain patron’s loyalty as well as attract new consumers. As a result, today Domino’s Pizza spans over 152 cities with 749 restaurants.Additionally nearly 18 percent of all our delivery orders are now placed by consumers over the internet. Dunkin’ on the other hand is creating its own growth track and progressing at a sustainable pace with 29 restaurants.”
For Domino’s Pizza, the company opened 47 new restaurants in Q4 FY14, while a total of 150 restaurants opened in FY14. The total number of restaurants as on March 31, 2014 stood at 726 as compared with 576 outlets for the same period last year. As of today Domino’s Pizza has 749 restaurants in 152 cities. Same Store growth {SSG} of the outlets in Q4 FY14 stood at 3.4 percent as against 7.7 percent in Q4FY13SSG growth in FY14 at 1.6 percent as compared to 16.2 percent for FY13. As of March 31, 2014, Domino’s was present in 150 cities as against 123 cities last year.
Average Online Ordering (OLO) contribution to delivery sales in Q4FY14 was around 18 percent. The mobile ordering sales contribution to overall OLO was around 15.5 percent during the quarter.
The company also launched Domino’s Pizza Junior JoyBox, a complete meal for kids consisting of a cheesy pizza slice, two breadsticks with oregano seasoning, a rainbow sprinkled custard dessert, a fruit based beverage and a toy.
The total number of Dunkin’ Donuts restaurants as on March 31, 2014 was 26. As of today, it spans over 10 cities with 29 restaurants, the latest being the 2 restaurants launched in Mumbai on May 10, 2014. It is present across Delhi-NCR, Chandigarh, Punjab, Uttarakhand, and Maharashtra.
Dunkin’ Donuts saw a roll-out across North India with new restaurants generating healthy consumer interest. According to the company officials, “Get Your Mojo Back” has given the brand a distinct positioning translating into higher footfalls and sales.
