Tata Salt Lite, one of India’s leading low-sodium iodised salt brands, organised free blood pressure check-up and awareness camps across Mumbai, Delhi, Bangalore, Kolkata, Chennai, Pune, Ahmedabad and Hyderabad on World Hypertension Day on May 17 and 18, 2014.
Adult hypertension prevalence has risen dramatically over the past three decades from 5% to 20- 40% in urban areas, and between 12 and 17% in rural areas. One Indian out of five suffers from high blood pressure.Tata Salt Lite aims to provide people information on ways to maintain a healthy lifestyle and a healthy heartbeat, which helps blood pressure.
“Hypertension has been identified as one of the key lifestyle concerns both in rural and urban India. It is essential that we acknowledge this growing concern and create awareness which could enable curbing its growth. Small measures in our daily diet could go a long way in better management of blood pressure levels. We hope this awareness drive would aid many to lead a healthy lifestyle,” said Ashvini Hiran, COO – Consumer Product Business, Tata Chemicals Ltd.
