Umbro, the British sportswear and football equipment brand, has announced its product expansion plans. The brand entered India with its offering of soccer boots and sports footwear is now looking at its apparel range to grow to the next level.
The apparel range is an extension to soccer boots offering in India, this includes the core and performance range. The core range comprises of crew neck tees, knit shorts, track pants, and track suits. Also in the offering is the performance range which includes polo tees performance shorts and track suit.
The company proposes to offer sporty and colorful soccer gear and accessories from right from soccer guards, gloves, socks, colorful caps, sport sippers that can be flaunted even off the soccer field. The brand is planning to launch backpacks later in the year.
Speaking about the product extension into apparels in India, Ajay Chablani, Business Head, Planet Sports, said, “The feedback generated for the Umbro shoes in India has been fantastic, keeping in mind, the buzz that Umbro has created among youth we decided to extend the product offering to apparels. Given that the World Cup Fever has already begun, Indian Soccer aficionados and fans would soon be vying to grab soccer apparels – we feel that that the time is right for us to unveil the apparel range of this Iconic British brand. We are infused with new level of enthusiasm having this new range launched.”
