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Nike Debuts its New Speed Machine – Air Zoom Pegasus 31

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Nike has launched a re-engineered version of Air Zoom Pegasus 31, one of the most iconic running shoes. The Pegasus 31 is a result of the Nike design team partnering closely with Mo Farah and leveraging the insights from over 16,000 wear-tested miles logged by runners of all levels. Much of the design and inspiration for the shoe came from working, testing and listening to athletes, including Mo Farah, double gold medalist and three-time world champion. The athlete wanted his favorite shoe to be faster and which got the Nike team to work on this vision.

“The Pegasus is one of my favorite shoes and it just keeps getting better,” said Mo Farah, whose go-to training shoe is the Nike Air Zoom Pegasus. He remembers immediately feeling a difference in the Peg 31 prototype. “The first time I put on the Peg 31, I felt faster off the ground. I loved that snappiness and snug fit combined with the soft cushioning and protection that I need for my 100+ miles a week.”

The latest shoe retains key features loved by loyal Pegasus runners – heel Zoom Air units for a cushioned, quick and responsive ride, a breathable upper and excellent fit. The new design introduces enhancements like a brand new contoured last for streamlined fit, dropped offset (10 millimeters) for a more natural stance, and an engineered mid-foot saddle for targeted structure and support.  These changes provide a better fitting, more natural ride and added toe spring, built-in from the curvature of the toe.

Zoom Air cushioning is engineered to be highly responsive and quick off the ground. The unique responsiveness of Zoom Air comes from tightly stretched tensile fibers woven inside a pressurized Nike Air unit. Upon impact, Zoom Air tensile fibers release their tension and then snap back to their original state, generating responsive propulsion.

The Air Zoom Pegasus 31 is part of a collection of Zoom Air running shoes that also includes the Nike Air Zoom Streak, Nike Air Zoom Elite, Nike Air Zoom Structure and Nike Air Zoom Vomero. The Pegasus 31 is priced for men at Rs 8,495 and for women at Rs 6,695.

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