Liberty has come up with its new television commercial for its Coolers Collection, shoe range for men to keep the scorching heat at bay and make feet look uber-cool in bright summer hues. Coolers range has slip-ons, sporty sandals, thongs and front closed designs. The tagline of the new commercial is ‘Breeze through every day’ and the film chronicles the journey of this young man as he breezes through his day in absolute style with a different pair of Coolers for every occasion.
Commenting on the Liberty Coolers commercial, Anupam Bansal, Director Retail, Liberty Group, says, “This year the focus has been on making the brand younger by introducing new designs and colours. The advertising campaign also focuses on the story of a stylish young man who slips in to a different pair of Coolers as his day progresses from home, to work, to an evening out and breezes through the entire day in style and with utmost ease. The styling is very suave and the whole film has been directed to showcase different looks fit for different purpose.”
