Timex Group has unveiled its new Quartz Linear Indicator Chronograph only on Flipkart.com. This is a move which comes as a part of watch majors rapid expansion plan in the country. With its availability on Flipkart, Timex plans on bridging the gap between Tier II and III markets thus reaching out to the young consumers in non-metro towns.
Each time piece feature bi-directional motors, a second time zone, four hour chronograph movement and are 100 meter water resistant. The watches come in an array of exciting colored dials and genuine leather straps like tan, olive, black, red and yellow accents with in-built Indiglo night light feature.
Speaking on the association Anupam Mathur, Head of Sales, Timex Group India said, “It’s a matter of immense pride for us to have partnered with Flipkart exclusively as we plan to reach out to all potential Timex customers who have limited accessibility to our physical stores. Flipkart with its mammoth customer base and a high recall value will act as a perfect launch pad to our new product offering. Our goal is to rule the wrist of the fashion conscious online diaspora.”
Commenting on this exclusive partnership, Mukesh Bansal, Head of Fashion, Flipkart & CEO, Myntra said, “Flipkart is a preferred partner for leading global and domestic brands to reach out to customers across the length and breadth of the country. Our partnership with Timex is an extension of our commitment to bring best in class products for our customers backed by our superior service.”
