Retail venture of fashionable clothing in India, Riot has bagged the official apparel licensing rights and has introduced its latest collection of clothes and accessories on the theme of FIFA World Cup 2014.
Keeping in mind the current FIFA craze, the label has officially launched its website, Riotjeans.com where they have launched a special inaugural discount offer for the customers. One can select and shop from a vibrant range of garments like T-shirts, sweatshirts, shorts, boxers, polos, track pants and accessories which are available in trendy colours and designs. The FIFA collection is based on the lines of countries, mascots, stadiums, tag lines and slogans for the football enthusiasts.
On the launch of the Riot’s website, Animesh Maheshwari, Vice President, Riot states that, “Indians are extremely fond of football and this is a great opportunity for us to connect with the youth. With the launch of the Riot website we aim to reach out to a larger audience and create awareness about FIFA merchandises.”