Philips India has roped in actor, Arjun Kapoor, as the brand ambassador for its male grooming products. He will be endorsing trimmers, shavers and stylers and also take recently initiated style revolution of Philips India to the next level and play a pivotal role in the brand and product communication across media platforms.
Introducing Kapoor as the new brand ambassador, ADA Ratnam, President, Consumer Lifestyle, Philips India, said, “Men’s grooming products are a key focus area of growth for Philips Consumer Lifestyle division in the country. Personal Care, specifically the male grooming portfolio, has been the fastest growing category for the brand in India. Arjun (Kapoor) personifies everything that Philips Male Grooming stands for youth, style and confidence. Who better than him to endorse the male grooming product range that is designed to give youth the power to be style icons in themselves.”
Meanwhile Kapoor added, “I’ve always believed that the way you look, says a lot about you and is essential to build a confident personality. Philips male grooming products are the perfect tools for styling. I am privileged to be representing the brand and the product range that I personally believe in.”
