Myntra.com has witnessed activities on the m-commerce front with smartphones to access and buy merchandises of different fashion brands. The brand has announced the EOSS along with a Shake feature on the mobile shopping interface, upto 55 percent off on apparel, footwear and accessories.
This feature will enable customers to experience a quick method to browse the portal and will additionally allow them to save costs on popular brands. It will be available to the android app users in the next two weeks. The design and user experience of the mobile interface has been optimized for all feature rich and smart phones.
It will serve as an alternate vista to the large number of shoppers that log on to Myntra.com on the move. With high quality imagery, a simplistic and clutter free layout, the interface is designed to make browsing convenient as the shoppers can maneuver over 60,000 products with ease and Shake their phone to show the latest offers on a product of their choice. At Myntra, close to 35 percent of its business is driven by m-commerce and with the recent launch of its mobile app, the company is expecting this figure to grow upto 50 percent by March 2015.
