The leading footwear and lifestyle brand Adidas has entered into a partnership with Manchester United, and as part of the agreement, which starts from 2015-16 season for a decade, Adidas would be the global technical and licensing partner of this football icon. In addition, Adidas would supply products and outfits for this leading UK-based football club. This agreement is expected to generate sales of pounds 1.5 billion.
Herbert Hainer, Adidas Group,CEO,said, “This partnership would help to strengthen our presence in football worldwide.”
