International fashion retailer Mango will extend its online presence on Myntra.com from August 2014. Starting August, the e-retailer will offer over 800 styles for women starting from Rs 700 for basics going up to Rs 16,000 for limited edition collections. The women’s range would include everyday wear as well as office staples such as shirts, suits and tops along with a variety of dresses under evening wear collection. Additionally, ‘H.E. by MANGO’, the range for men and MANGO Kids, will be available on the portal later this year. With the alliance, Mango tends to leverage Myntra.com’s shopper base and reach across India to strengthen its presence in India.
Speaking on the occasion, Jaime Mur, Country Manager for India, South Korea, Japan and Sri Lanka, Mango, said: “It is a pleasure for Mango to extend its footprint in India through Myntra. We believe this long term partnership will lead to a new level in the always exciting India fashion market. Our strong ties will be beneficial not only for fashion conscious woman in India but also for men and kids soon since we are planning to bring our other lines H.E. by Mango and MANGO KIDS during 2014.”
Commenting on the partnership, Ashutosh Lawania, Co-founder, Myntra, stated: “As India’s leading e-commerce platform, it made perfect sense to add Mango to our existing international brand portfolio which represents style, quality and high fashion. We are thrilled to partner with this global high street fashion brand which already has a loyal fan following in India.”
He further added, “With this association, fashion conscious consumers will soon be able to access the widest collection of the latest Autumn/Winter’14 styles from Mango right at their doorstep.”
Earlier this year, Myntra.com partnered with international brands like Desigual, 883 Police, Scotch & Soda, Supra, Jansport etc to offer exclusive collections to Myntra shoppers across the country. Myntra also offers collections from designers like Anita Dongre, Rakesh Pratap Singh, Manish Arora and designer wear from Stylista.
Mango is Spain’s second largest exporter of women’s fashion. It currently has a total of 2,700 stores in 107 countries worldwide.
Myntra.com claims to be one of the leading e-commerce platforms in India for fashion and lifestyle products. It has partnered with over 650 fashion and lifestyle brands in the country such as Nike, Adidas, Puma, Lee, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Timberland, US Polo, FabIndia, and Biba amongst others. According to the company officials, the platform receives over 50 million visits every month and services over 9,000 pin codes across the country.
