Emami is critically focusing on its Zandu brand this fiscal through new product launches, distribution expansion and the spending on brand awareness, as per the company report 2013-2014. There are plans to expand the healthcare portfolio comprising of Ayurvedic generics, over the counter and ethical products had grown by 36 per cent in FY14. The Zandu portfolio contributed Rs400 crore and accounted for 22 per cent in Emami’s total turnover of Rs1,821 crore in the previous fiscal.
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