Outdoor and adventure gear brand, Wildcraft has now opened an exclusive store at Growel’s 101 Mall, Mumbai Wildcraft offers a diversified product repertoire, including sports apparels, equipments, footwear and other adventure accessories for those who love to explore and embrace the outdoors. The brand has presence in over 70 exclusive stores spread across 30 cities. Wildcraft products are also available at 250 plus shops-in-shops and at more than 1000 multi-branded stores across over 100 cities.
Adventure sports junkies and active travellers can pick from a wide variety of latest equipments, huskies, jackets, rain-cheaters, convertibles, rucksacks, sleeping bags, tents and hiking accessories. Also available are trendy backpacks, slings, tee-shirts, variety of duffels, wheelers, pouches, umbrellas, saddle bags, hydration packs and sippers, Swiss-knives etc.
Speaking on the occasion, Rajiv Bhatia, Chief Operating Officer (COO) – Retail & Real Estate, Grauer & Weil (India) Limited said, “Wildcraft will add to the interesting shoppertainment experience we offer at Growel’s 101 Mall. Being located at Kandivali East, the mall overlooks the sprawling green terrain and enjoys its proximity to exotic Yeoor hills at Sanjay Gandhi National Park. With an increasing number of hiking and adventure enthusiasts making a beeline to woods, Wildcraft would be an ideal destination for patrons to shop for the essentials.”
