Bonjour means good day in French, and the brand believes in making every day a good day for their consumers by their product offerings. This requires a lot of experience, understanding the consumer and market need in order to deliver the best and Bonjour has been successful in doing so through its almost 25 years old market presence, constant innovation and quality commitment. Today bonjour is undisputedly a market leader in socks market.
Brand mantra: Constant innovation, quality delivery and understanding the consumer need
The targeted towns or cities in the next couple of years: We are already present in Pan India and focusing on all the places.
Target consumers: We manufacture socks for men, women and kids of all the age groups. Stocking, tights and leggings for girls and handkerchief largely for men.
Turning point(s) in my brand’s life: Every year, we add a milestone in the success path of the brand Bonjour that motivates us to benchmark higher and better performance.
Growth percentage: 25 per cent
Total no of EBOs added in 2013: 2
Total no of MBOs added in 2013: 500
Expansion/extension/diversi?cation plan(s): To open maximum company owned and franchised stores. We are also expanding ourselves into online selling. Apart from this there would be different category of specialised socks added in various categories this year.
Issue: January 2014
