Launched in 2009, U.S. Polo Assn. has successfully brought polo t-shirts back in fashion. Its range of polo t-shirts is available in almost every colour and combination. Alok Dubey, CEO shares the essence of the iconic brand.
U.S. Polo Assn. is an of?cially licensed brand of the United States Polo Association, governing body of the sport since 1890. True to its roots of classic American style, the brand believes in the slogan of ‘live authentically’. It is licensed in 135 countries such as the US, Europe, Asia and the Middle East, and has 563 stores worldwide. With an increase in global advertising budget upto 45 percent in 2013-14, the brand is in full expansion mode.
What values do U.S. Polo Assn. products stands for?
The brand is of?cially sanctioned by the United States Polo Association, the governing body for the sport of polo in the United States since 1890. Staying true to its rich and authentic heritage, it has consistently delighted consumers with genuine, classic American styling inspired by the sport of polo and the lifestyle surrounding it. The merchandise takes cue from the sport and creates a beautiful balance between preserving its time-honored traditions and celebrating the quintessential classic American look. Sophisticated, subtle styles are interpreted afresh each season to create an exclusive and wide range of sport-inspired must-haves.
What will a buyer always ?nd in U.S. Polo Assn. t-shirts?
The t-shirts aim to bring alive authentic, classic American looks. Trends are carefully curated and married with polo-inspirations to create classic, sophisticated and sport looks. From consumers’ perspective U.S. Polo Assn. t-shirts are known and sought after for its vibrant colour palette. It offers colours and colour combinations that work for Indian consumers that changes every season. Within the t-shirts range, the design philosophy aims at using as much natural fabric as possible and therefore one will ?nd very less use of synthetic fabrics.
What will a buyer never ?nd in U.S. Polo Assn. t-shirts?
U.S. Polo Assn. is committed to serving its target group to the best of its abilities and therefore one will not ?nd fabrics, ?ts, designs and colours that do not work for its Indian consumers. Not just in the t-shirts range, but across the product categories.
Who is an ideal U.S. Polo Assn. customer?
U.S. Polo Assn. caters to consumers who have a penchant for understated elegance and serves them through its sport-inspired classic American styling. People who buy the brand for their love for classic, sporty, subtlety and sophistication merchandise.
What are the major milestones of the brand in the t-shirt category?
The biggest and most important milestone for the brand in the t-shirt category is that it successfully brought the polo t-shirt back into mainstream fashion. What used to be an old-man’s relic is now a vibrant and youthful style that consumers across the country wear proudly and con?dently.
