Following the start of its ‘Tastes of Europe’ campaign on September 6th, 2014 with the ‘Restaurant Week’, the European Union (EU) is now hosting the ‘Food Retail Week’ scheduled from 15th – 21st September in Mumbai. Held as the second leg to the extended ‘Tastes of Europe’ campaign, the EU aims to increase awareness among consumers about the diversity of European foods and the underlying quality assurance systems. Customers would get an opportunity to visit EU kiosks at four selected retail outlets to taste quality European foods and new flavours. From sampling some of the most famous European cheeses carrying a protected designation of origin (PDO) label, such as Parmesan from Italy and Feta from Greece, to a selection of olives from Spain, customers will surely be in a for a treat.
List of participating retail stores:
| S.NO | Food Malls |
| 1 | Godrej Natures Basket, Bandra West |
| 2 | Foodhall, Palladium, Lower Parel |
| 3 | Hypercity Mall, Goregaon West |
| 4 | Haiko Supermarket, Powai |
| Timing: 12pm – 8pm | |
Mohit Khattar, Managing Director, Godrej Nature’s Basket, says, “For consumers, when buying agricultural products, what is important is the taste profile of these products along with an assurance of the highest quality standards. European agricultural products provide that assurance of quality, taste and diversity and that is what makes them popular at our stores.”
This consumer event will help communicate the quality aspects and specialties of processed foods from European countries such as Greece, Denmark, The Netherlands, Italy, Spain and France. As part of the food promotional campaign, the EU will also participate at the 9th edition of the Annapoorna World of Food India Exhibition 2014 from 24th – 26th September 2014 in Mumbai.
The EU which consists of 28 countries has the world’s largest economy and its third largest population, after China and India. Though richly diverse, the countries that make up the EU (its ‘Member States’) are all committed to the same basic values: peace, democracy, the rule of law and respect for human rights. They have set up common institutions so that decisions on matters of joint interest can be made democratically at European level. By creating a frontier-free single market and a single currency (the euro), which has been adopted by 18 Member States, the EU has given a significant boost to trade and employment. It is also at the forefront of policies on sustainability.
Over 50 years the EU and India have worked together to reduce poverty, prevent disasters, expand trade, and promote joint research in energy, health, agriculture and many other fields of mutual interest.
