Crocs a leading provider of innovative casual footwear, announces the launch of kids apparel in India. This line of products is currently available in Jabong.com and FirstCry.com.
Crocs apparel for kids is a fun and colourful collection of tees, jumpers and hoodies. This foray into the apparel segment comes from a need to bridge the gap in the market for good quality ready to wear kids’ apparel at an affordable price range. The brand offers body suits for infants, a range of fun and vibrant tees and hoodies for the cold weather. The collection also offers tunics and dresses for young girls.
Speaking of the launch, Nissan Joseph, General Manager, Crocs India said, “Crocs has got a great response in India so far and we feel it is the right time to introduce the kids apparel line as we see potential in this segment. The collection like our footwear is stylish yet very comfortable, something that is a pre-requisite in kids apparel. Going forward we hope to build this category while maintaining our excellence in the footwear category.”
Crocs began its operations in India in the year 2007. With this new opening, Crocs now has 34 exclusive stores (including kiosks and factory outlets) in the country. Crocs products are also available in more than 15 cities across India in more than 300 multi-brand outlets.
