Sponsoring the popular reality TV show ‘Bigg Boss’ is proving quite a lucrative deal for online player Snapdeal.com.
As media reports have indicated that Bigg Boss signed Snapdeal as its lead sponsor in a deal estimated to be worth Rs.35 crore. In a public statement the company has stated that through the Big Boss the company sees a great opportunity to scale up its reach in smaller towns. And, the company is willing to do much more integration with Bigg Boss than just branding.
The company believes to register a record sale on 6 October as media sources have quoted.
