During IRF (India Retail Forum) 2014 that took place on September 17 and 18 at Renaissance Hotel, Mumbai I had a chance to speak to a large audience. Chairing an industry panel discussion, my contributions included an opening presentation to a session titled “8th Wonder in Retail – Future paradigms and technologies that have the power to carry out disruptive innovations”. Summarizing key insights from the opening presentation:
4th Megatrend Reshaping Global Retail
Post World War II, retail has been re-shaped by four megatrends. Technology has been the driver of retail power shifts through each of four megatrends. The fourth retail megatrend had its origins in 1992 when IBM released the first smartphone. It started transforming retail with Apple’s smartphone around 2010.
Complementing smartphones are emerging deployments of smaller / smarter store sensors that will lead to customized, higher value, improved shopping experiences. All four megatrends have been about the availability of data and its effective utilization. The fourth megatrend places retail power in the hands of the consumer.
The Pace of Change is Accelerating
Worldwide mobile broadband adoption will forever change retail and the dramatic expansion of new sensors will lead to an increasingly personalized shopping journey. By 2017, global mobile broadband connections will reach 5.1 Billion and mobile data volume will reach 11.2 Exabytes per month (66% CAGR). Currently over 12 Billion people, processes, data and things are connected to the Internet. This number according to Cisco is expected to jump to 50 Billion Internet of Things (IoT) by 2020.
The Digital Retail Shopping Journey is in Full Swing
- $1.5 Trillion of in-store sales will be influenced by mobile and digital in 2014, up from $334 Billion in 2012.
- By 2020, according to a recent study by Frost & Sullivan, the retail RFID market will reach $5,409 Million, up from $542 Million in 2013.
- The global wearable technology market will reach $5.8 Billion by 2018, up from $750 Million in 2012.
- By 2025, global online retail sales will reach $4.3 trillion, up from $0.55 Trillion in 2011. Physical stores are not going away in 2025 as online will represent roughly 20% of all retail sales.
- An average global multiscreen consumer experiences just under 7 hours of screen media per day. 147 minutes are now on a smartphone, 113 minutes in front of a TV, and 50 minutes on a tablet. China and India are above the global average for smartphone screen viewing (China 170 minutes / India 162 minutes).
- The world’s top 600 cities are expected to drive nearly two-thirds of global economic growth by 2025. “Massive urbanization will continue across emerging markets, which will envelope three-quarters of these large cities”.
An increasingly global urbanized connected consumer will be the driver of a disruptive retail future. The explosion of global mobile broadband adoption is underway. IoT will take a little longer.
IoT and Gartner’s Hype Cycle
In its most recent Hype Cycle of Emerging Technologies, Gartner places the “The Internet of Things” (IoT) at the “Peak of Inflated Expectations”. The central theme of this year’s emerging technology report is Digital Business.
As Gartner put it, multiple of the “emerging” technologies in latest Hype Cycle will be leveraged by companies transitioning into digital businesses. For retail and other industries understanding where the “enterprise is on this journey and where you need to go will not only determine the amount of change expected for your enterprise, but also map out which combination of technologies support your progression.”
Smart global retailers will shape their own unique future journeys leveraging mobile and IoT sensor technologies to create consumer advocates. Retail disruption will increase and will include a few surprises from emerging markets such as India. More on that in the next post.
