Tantra known for its whacky, off-beat and humorous slogan t-shirts have developed a collection mirroring some of Indian prime minister, Narendera Modi’s popular projects, mantras and sayings.
The current Indian prime minister is voted as an icon by the masses of India. He is the popular leader of the second most populous country in the world. The new t-shirts are dedicated to the people of India.
Tantra was the first company in India to look at the humble t-shirt as an important brand category. The company believes in strategy which is simple: stick to the core values of the brand, work on our creative strengths, increase products and ensure penetration into markets as yet unexplored.
