Mother Earth is a tasteful lifestyle brand for people with an Indian design sense. It is one of the few lifestyle brands that represent Indian designs in a contemporary sense. With investment from Future Ventures, Mother Earth scaled up and broadened its products categories to include fashion and lifestyle including food (organic and natural) and a wider range of home linen and home decor.
In 2009, Mother Earth opened its 11,000 sq.ft. large flagship store in Bangalore and has now expanded into multiple sales channels selling its products via multi-brand outlets, franchisees, online, exports and television, in addition to its own six stores.
Launched in: 2009
Parent company: Future Lifestyle Fashion
Place of origin: India
Brand mantra: The brand believes that every time a person shops with Mother Earth, they are actually giving back and creating an impact that goes for preserving art and it’s communities.
Range of products retailed: The brand offers short kurta, medium-length kurta, churidar, dupatta, etc. among its women range. Apart from the apparel range, they also stock furniture, gift and decor items, home linen, crockery, accessories and food items at their
retail stores.
Current turnover: Mother Earth achieved a turnover of `30 crore in FY 20013-14.
Growth rate: The brand is growing at CAGR of 25 percent annually.
Retail presence: It has presence in 25 cities. The brand is available at Central stores and Soul Space Spirit in Bengaluru, G S Centre Point in Hyderabad and Mani Nagar mall
in Jaipur. It is present across the country in shop-in-shop format and on prominent e-commerce portals.
EBOs: 9
SIS: 63
Online: The brand is available on Fashionara.com, Jabong.com, Flipkart. com, Myntra.com and Amazon.com.
Price range of the brand:
Long kurtas- Rs 1,399-Rs 2,199
Short kurtas- Rs 999-Rs 1,799
Knit-churidars with lycra- Rs399
Dupattas- Rs 299-Rs 599
