FashionAndYou has launched its new advertising campaign exhibiting the three core USPs of the brand – Fashion, Freshness and Value. The idea bTVhind the launch of a TVC is to establish www.fashionandyou.com as a favorite amongst diverse group segments of consumers from teenagers to fashionistas and manages to break the clutter in the e-commerce space.
Aasheesh Mediratta, CEO, FashionAndYou said, “The new TVC firmly establishes our brand identity and highlights the brand’s three key USPs i.e. Fashion, Freshness and Value. We are the leading flash sales website in the country and with the new TVC; we aim to reach out to a wider segment of customers that FashionAndYou caters to. We believe that the larger share of Indian online shoppers have an impulsive shopping behavior in terms of the deals they expect. Incidentally, that’s the very core DNA of our business model that drives impulsive buying accredited to great discounts we offer across fashion & lifestyle categories. With this TVC we intend to highlight our strength as the only website in the country that offers great brands at great discounts, every day at 9AM.”
Encapsulating the idea through 5 characters, the ever demanding Indian customer represented through various the age groups & customer segments www.fashionandyou.com caters to through its daily curation of more than 20 new flash sales across fashion & lifestyle categories. An 18 year old young girl with her desire to own fashion at affordable prices, a 30 year old professional man looking for irresistible deals in big brands, 27 year old woman professional looking for ensemble across western outfits and fashion accessories at great value, a 33 year old fashionista who loves to buy ethnic wear and designer labels on discounts and a 21 years old young boy looking for those great deals in tees and denims.
The advertisement will be seen on all major Television channels along with other mediums such as outdoor hoardings, cinema placements, livemedia at café, gyms, offices etc and digital video advertising.
