La Miliardo, the name itself speaks richness as it is the fusion of French and Italian style. Launched in July 2007, the brand has achieved major placements across the country and soon is going to emerge in the international market. Significance of the brand is that it reflects positive energy and richness. Girish Gakhar, Soniya Gakhar and Aman Gakhar are behind the brand’s successful run in the market.
Product assortment: The brand deals in Indo-westerns, designer suits, partywear shirts, clubwear shirts, jackets, waist coats, kurta jackets and sherwani.
The targeted towns or cities in the next couple of years: Pan India
Target consumers: Wedding and party people all the year round.
Turning point(s) in my brand’s life: It’s not easy to survive seeing the scenario in the competetive existing market, same goes with the brand started as S.O.R brand. Today the brand is placed at all major MBOs across the country.
Brand turnover: Rs 15 crore
Any strategy change: To target and try working with the best and top dealers and MBOs in every city and state to increase the visibility of the brand. The team has put efforts in advertising, right placements, right timings and right pricing.
Total no of MBOs: 250 +
Future plan(s): The brand is planning to open EBOs. It is also advertising through all the sources available and educating the consumers about the product range. After achieving the target of capturing most of the North India, now the brand is going to spread wings in Mumbai and South India. La Miliardo has appointed the potential marketing team, agents, distributors in each area and is keeping direct interaction with each and every big and small dealers directly.
Must Read
