Launched in 1998 by Federal Brands, Live-in offers a wide gamut of men’s bottomwear. Since its inception, Federal Brands has always focused on innovative designs and latest technology. They have been constantly introducing new fits and finishes, and leading the fashion trends.
Brand USP: Live-in is a mid-segment, value-for-money brand. It is a 365-days fair price brand. The brand’s product range comprises jeans, trousers, shorts, cargos, etc.
Target customers: The brand targets sec-A men, who are between the age group of 18 and 40 years.
No. of Indian cities currently present in: The Live-in brand is available in 90 percent of the major geographic locations across the country.
Total no. of MBOs: 3,500
No. of MBOs added in 2014: 500
Presence in Large Format Stores: The brand has presence in 70 stores of Reliance Trends.
Presence in online retail: Live-in are present at all the major e-commerce portals.
Future plans: In 2015, the brand has plans to open 100 exclusive brand stores across the country.
Growth percentage (CAGR of last 3 years): 20%
Brand turnover (estimated for CY2014): Rs 125 crore
Franchise requirement: To take the franchise of Live-in jeans, it requires to have invest of Rs 30 lakh and area of 300-400 sq.ft.
Must Read
