London Bridge is menswear label from Turtle Ltd. The company started operations in 1993 and the factory commenced in the following year. In 2000 the first EBO was inaugurated in Kolkata. In 2005, the company moved into 7,500 sq.ft. office. The year 2006 proved a major milestone in the journey of the company as its design studio was set up in Milan, also the trouser range was added to the portfolio of the brand in the same year.
Brand USP: The core fashion from the brand is simple that offers the best in fashion and consumer trends to buyers.
Core Product Offering: London Bridge is a complete menswear brand that offers shirts, trousers, socks, shoes, accessories, etc.
Target consumers: The target audience of the brand is 18 to 45 years of men from sections A and B in tier -I, -II, and -III cities.
No. of Indian cities currently present in: 200+ cities
Total no. of EBOs: 10+
Total no. of MBOs: 850
No. of EBOs added in 2014: 15
No. of MBOs added in 2014: 50
Presence in Large Format Stores: Pantaloon, Brand Factory, Central, Reliance and Shoppers Stop.
Total no. of flagship store(s): 4
New territory or region added: Bhopal in Central India
Presence in online retail: London Bridge is present on leading e-commerce sites as Flipkart, Jabong, Myntra and Amazon to name a few.
Future plans: The brand plans to maintain its growth story in East, South and West India.
The targeted towns or cities in the next couple of years: Northern India including Delhi and NCR region, Chandigarh, Punjab and Rajasthan.
Growth percentage (CAGR last 3 years): 30%
Must Read
