Otto is a flagship brand of Pothys Clothing Private Ltd. Since its inception, Otto has concentrated on formalwear and is known as the brand for ‘Gentlemen of all ages’. Otto shirts and trousers are currently available in all leading outlets and retail showrooms in Tamilnadu, Kerala, Karnataka and Andhra Pradesh. More outlets are being launched in phases across North India and the rest of the country.
Brand USP: International design with superior quality garments at affordable price for Indian consumers is the USP of the brand.
Core Product Offering: The brand offers formal, smart casuals, casuals, t-shirts and denims.
Target consumers: Students, executives, professionals and self employed owners of small, medium and large corporate are the target audiences of Otto
No. of Indian cities currently present in: Tamil Nadu, Nellore ( Andhra Pradesh) and Trivandrum( Kerala)
Total no. of EBOs: 17
Total no. of MBOs: 1,000 MBOs
No. of EBOs added in 2014: 5
No. of MBOs added in 2014: 140
Presence in Large Format Store: Globus in Chennai
Total number of flagship store(s): 8
No. of flagship store(s) added in 2014: 3
New territory/ region added: Andhra Pradesh and Kerala
Future expansion/extension/diversification plan(s): Otto is planning to open five flagship stores and five exclusive stores. The targeted towns or cities in the next couple of years: Cochin, Kottayam, Pondicheri, Calicut, Trichy, Vellore, Calicut and other important cities and towns of Southern India
Brand turnover(estimated for CY2014): Rs 200 crores
Franchisees requirement: Investment of Rs 2,000 per sq.ft. and area of 1,500- 2,000 sq.ft.
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