Established in 1986 by Hemantbhai Lala of Pink Choice Fashion Creator, Puppet NX is one of the leading manufacturers of kids clothing. From the promoters of ‘Pintoo’, through Puppet NX they aim to give the customers a perfect blend of fabulous designs, best fabrics, flawless stitching, materials, washing, etc.
Brand USP: The brand promotes fashion wear for boys across the country at affordable prices. It offers pants, half-pants, Jamaican shorts, shirts, t-shirts, hosiery items, lowers and school uniforms for boys.
Target customers: The brand caters to the age group of 2-16 years and school uniform dealers as secondary target audience.
No. of Indian cities currently present in: The brand has presence in 100-150 cities in India.
Total no. of MBOs: 500
No. of MBOs added in 2014: 60-70
New territories or regions added: The brand recently entered the markets of Uttar Pradesh.
Presence in online retail: It is available on e-commerce portals like Snapdeal, Flipkart, Amazon, etc.
Future plans: The brand is inceasing the business in Gujarat through franchisee route.
Targeted cities in the next couple of years: Ahmedabad, Rajkot, Surat and Vadodara in Gujarat
Growth percentage (CAGR of last 3 years): 15%
Franchise requirement: The brand is open to franchisee enquiries. The interested franchisees should have the capacity to invest between Rs 25-30 lakhs and area of 450-500 sq.ft.
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