Red Tape by Mirza International is a brand renowned for an unparalleled comfort, international styles and finesse. In 2006, the brand forayed into apparel sector and unveiled men’s clothing accessory line. Today, the brand offers an eclectic mix of casualwear including shirts, jackets, denims, t-shirts, trousers, shorts, sweaters and accessories such as belts, socks and wallets. Red Tape has emerged as a leader in high-end fashion and footwear segment.
Brand USP: Red Tape range of shoes, apparel and accessories reflect the latest fashion trends for men across the globe. It also act as value for money brand.
Target customers: Red Tape targets youth between the age group of 20 and 35 years; and men 35 to 50 years.
No. of Indian cities currently present in: The brand has presence in more than 150 cities pan India.
Total no. of EBOs: 105
Total no. of MBOs: 450
No. of EBOs added in 2014: 30
No. of MBOs added in 2014: 200
Presence in Large Format Stores: Lifestyle and Shoppers Stop
New territories or regions added: The brand recently expanded in Mumbai (Maharashtra), Kerala, Assam, Gujarat and Rajasthan.
Presence in online retail: The product range is retailed through prominent e-commerce portals like Jabong, Snapdeal, Myntra and Amazon.
Future plans: The brand wants to be present in various retail formats. It has plans to open 150 exclusive brand outlets by the year end. Also, Red Tape plans to open 20 shop-in-shops and 500 MBOs.
Targeted cities in the next couple of years: The brand is focusing on cities in Andhra Pradesh and Orissa.
Franchise requirement: People who want to take the franchise of Red Tape should have
the capacity to invest between Rs 30 and s 40 lakhs and area of 1,000 sq.ft.
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