Launched in 2007 by Rex Global Fashion, Rexstraut has made a colossal contribution and difference in the jeans and trousers market. It is crafted by the best and free creative talents and follows the highest quality standards. The jeans are fashionable, stunningly and unique as they are essentially European in style.
Brand USP: Rex Straut symbolises cool and global outlook of the new generation of Indian youth. The ‘go, tell the world’ attitude is best expressed through Rex Straut’s entire range of jeans for men and boys.
Target customers: The brand targets the highly trendy and fashion conscious, young metro-sexual men in the 18-35 years of age group.
No. of Indian cities currently present in: The brand has presence in major cities pan India.
Total no. of MBOs: 800
No. of MBOs added in 2014: 80-100
Presence in Large Format Stores: Reliance Trends, Globus, Prateek Life Style, Ritu Wears, etc.
New territories or regions added: The brand recently entered the markets of South India.
Presence in online retail: The brand has presence on major e-commerce portals such as Flipkart, Jabong, Yebhi, Naaptol, Homeshop18, Fashionpuram, Snapdeal, Ebay and G3fashions.
Future plans: The brand has plans to increase its growth by 40 percent. As a result, Rex Straut is establishing the production base in India and abroad. It will help in increase the overall production capacity to 80 percent. Later, the brand will expand its product range to shirts and t-shirts for men.
Targeted cities in the next couple of years: In the coming few month it will penetrate the markets of South India.
Growth percentage (CAGR of last 3 years): 30%
Brand turnover (estimated for CY2014): Rs 32 crores
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