Forever Fashion is a range of women’s western wear. ‘Style with Attitude is the key mantra of the hybrid global fashion brand with the edge of uniqueness in every masterpiece crafted by its designers.
Core Product Offering: The brand offers women’s western wear range, casual and formal tops and bottomwear for all seasons.
Target consumers: Women between the age group of 16 and 40 years
No. of Indian cities currently present in: 9
Total no of MBOs: 12
New territory or region added: Pan India through Online-market places
Presence in online retail and multi-channel expansion plans: It is currently present in MBOs. The brand plans to have 1,000 sq.ft. EBOs pan India from 2015 onwards. Forever Fashion is also available on Ebay, Flipkart, Snapdeal and more. Future plans: The company has plans to expand aggressively through both, MBO and EBO routes. On the EBO front, the company will explore both company-owned and franchise-owned-operated models.
The targeted towns or cities in the next couple of years: Tier A and B towns
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