Established in 1985 by C K International, Sheriff is a menswear brand. The brand started from manufacturing shirts for men; they introduced t-shirts last year to complete menswear range. By using the best fabrics and offering the finest cuts and style, the brand has made a strong hold in the north-east terrain.
Brand USP: The brand offers shirts, t-shirts, trousers, denims, blazers and gilets. They are known for contemporary fashion and high value garments at affordable prices so they are within the reach of many. Target customers: It targets young aspiring male between the age group between 22-45 years old, who have a taste for fashionable clothing.
No. of Indian cities currently present in: The brand has presence in over 40 Indian cities.
Total no. of EBOs: 10
Total no. of MBOs: 400
No. of EBOs added in 2014: 1
No. of MBOs added in 2014: 50
Total no. of flagship stores: 3
No. of flagship stores added in 2014: 1
New territories or regions added: The brand has recently ventured into the state of Bihar.
Presence in online retail: The brand is currently available on Snapdeal and Flipkart; they are looking forward to tie-up with more e-commerce portals.
Future plans: After tapping the menswear market for years, the brand now wants to venture into womens’ wear category.
Targeted cities in the next couple of years: The brand is targeting the markets in Uttar Pradesh and Maharashtra.
Growth percentage (CAGR of last 3 years): 25%
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