Shree is a womenswear brand from Cosmic Eagle Brands Private Limited. The brand draws inspiration from the balanced, modern Indian woman who straddles both, work and home with elan. The apparel collection from Shree brings alive the nature of the true Indian woman, who carries herself with great aplomb and grace. It features a plethora of options to choose from, including kurta, kurti, salwar suits and patiala.
Brand USP: Shree is a fast track value fashion brand.
Core Product Offering: Kurta, kurti, dupatta, salwar, leggings and accessories.
Target consumers: Working women and housewives from the age group of 25-50 years.
No. of Indian cities currently present in: Pan India
Total no. of EBOs: 1
Total no. of MBOs: 300+
No. of EBOs added in 2014: 1
Presence in online retail and multi-channel expansion plans: The brand has strong presence on Myntra, Jabong, Flipkart, Amazon, Ebay, Snapdeal and more. Shree also has pan India distribution through distributors, and exporting to the US, UK, far East and middle East.
Targeted towns or cities in the next couple of years: B and C class cities
Future plans: The brand plans to open 5-10 stores in cities and towns.
Growth percentage (CAGR last 3 years): 200%
Brand turnover(estimated for CY2014): Rs. 17 crore
Franchise requirement: It requires franchisees to investment Rs. 10 – Rs. 15 lakh and area of 400 sq.ft.
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