Started in 1992, Spykar is a brand synonymous with the youth and their aspiration. Breaking the confines and expanding the horizon, the brand believes in evolving each day with the ever evolving fashion world. Keeping pace with the fashion dynamism, the brand at every point epitomises global fashion and is a beacon of effortless style. The brand firmly believes in youth being the core of the brand.
Brand USP: The unique selling point of Spykar is to continuously innovate and to bring out new styles, cuts and fabric to the market for their discerning customers. The brand offers denims, loozers, jackets, tees and shirts.
Target customers: Its target customers are between 16-30 years old who are extremely youthful and in tune with the latest international fashion trends.
No. of Indian cities currently present in: The brand has presence in over 280 Indian cities.
Total no. of EBOs: 200
Total no. of MBOs: 720
No. of EBOs added in 2014: 21
No. of MBOs added in 2014: 20
Presence in large format stores: Pantaloons, Shoppers Stop, Lifestyle and Central.
New territories or regions added: They recently ventured into tier – III cities.
Presence in online retail: The brand is available on Jabong, Myntra, Fashionandyou, etc.
Future plans: The brand has plans to open 200 stores within the next 4 years.
Targeted cities in the next couple of years: Spykar is targeting all prominent geographic locations.
Growth percentage (CAGR of last 3 years): 5%
Brand turnover (estimated for CY2014): Rs. 195 crore
Franchise requirement: The brand is looking for franchisee partners pan India. The interested franchisee should have the capacity to invest a minimum of Rs. 25 lakh and an area of around of 800 sq.ft.
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