Established in 1998 by Crave Clothing Company, Status Quo offers a wide range of apparels. With continuous innovation and quality management at each level Status Quo provides value and comfort to the esteemed clientele. Status Quo is also the official Licensee for Comedy Central, Archie, Garfield, Mr Men Little Miss.
Brand USP: The brand’s constant endeavour to innovate and style has kept them apart them others. Their product range comprises t-shirts, shirts, sweatshirts, jackets, pullovers, trousers, tracksuits and shorts.
Target customers: It targets consumers who are between 15-35 years of age and who are young at heart.
No. of Indian cities currently present in: The brand has presence in 310 cities across the country.
Total no. of EBOs: 10
Total no. of MBOs: 1,250+
No. of MBOs added in 2014: 200
Presence in large format stores: Shoppers Stop, Central, Lifestyle, Westside and Reliance Trends.
Total no. of flagship stores: 2
New territories or regions added: The brand is its presence in East and North-east region.
Presence in online retail: Apart from the brand’s web-site, their products are also
retailed through Flipkart, Myntra, Amazon, Jabong and Snapdeal.
Future plans: In the FY 2015-16 the brand has plans to add 3 EBOs and 150 MBOs. They also want to increase its presence in large format stores.
Targeted cities in the next couple of years: The brand has plans to enter Bihar in the coming season.
Growth percentage (CAGR of last 3 years): 35%
Brand turnover (estimated for CY2014): Rs. 110 crore
Franchise requirement: The brand is looking for franchise partners in Delhi, Chandigarh, Mumbai, Lucknow, Jaipur, Indore etc. The interested franchisee has to invest Rs. 12 – Rs. 16 lakh and having a carpet area of about 600-800 sq.ft.
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