Launched in 2007 by Commercial Corporation, Stol’n is an accessories brand from Chandigarh. Stol’n infused a new spirit in the Indian accessories market that are suave, light and funky. It is the licensee of major international kids brands.
Brand USP: The brand offers hair accessories, jewellery and sunglasses. The USP of the brand is that it offers breathtaking accessories at a very affordable price. Also, the reach of the brand is multi-faceted. New styles are introduced in stores every 3-5 weeks.
Target customers: They target teenagers and women between the age group 20-35 years; including kids.
No. of Indian cities currently present in: The brand is present in more than 50 cities in India.
Presence in large format stores: Shoppers Stop, Pantaloons, Reliance Trends, etc.
Presence in online retail: The brand is available in all leading portals like Jabong, Myntra, Snapdeal, etc. Also, talks are on with 3 new partners.
Future plans: The brand is scouting for new partners; they also have plans to diversify their teenager and ladies range.
Targeted cities in the next couple of years: The brand has plans to enter tier – II and – III cities.
Growth percentage (CAGR of last 3 years): 50%
Brand turnover (estimated for CY2014): Rs. 20 crore
Franchise requirement: The brand is looking for franchisees pan India. The interested franchisee should have the capacity to invest between Rs. 7 – Rs. 10 lakh and an area of 200-300 sq.ft.
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