Taanz is one of the upcoming brands in India. It belongs to the Mauria Group. Taanz was created in 2007 as a new brand of clothing by Mauria Udyog Limited. Within year of unending dedication and excellent product quality, the brand has made a mark in the heart of its customer. Today it is known among the youth and elite for its range that has distinctive and stylish urban elegance. The brand believes in responding to the demands of the young at heart people, who are interested in new trends and fashion.
Brand USP: Fabrics, prints, colours and styles makes Taanz exclusive. The brand provides its customers fashion at very inducing prices.
Core Product Offering: T-shirts, shirts, trousers, knits, woven tops, tunics, dresses, sweaters and jackets.
Target consumers: Audience between the age group of 18-45 years
No. of Indian cities currently present in: 150
No. of MBOs added in 2014: 250
New territory or region added: North-east
Presence in Large Format Stores: Reliance Trends, Central and Mega Mart
Presence in online retail: The brand is present on Myntra, Jabong and Flipkart and recently made its presence on Fashionandyou and Snapdeal. The online sale of Taanz is very positive.
Future plans: Taanz plans to come up with EBOs in the coming year. It has pan India presence in tier -II and -III cities through distributors.
Growth percentage (CAGR last 3 years): 25%
Brand turnover(estimated for CY2014): Rs. 28 crore
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