The company registered the brand on June 16, 2007, from the house of Pragati Fashions Private Limited. The meaning of ‘Zola’ in Spanish is Earth. The message is quite clear, the amibition is to touch the sky while keeping feet grounded to earth. Zola is here to wrap up the only half of earth’s population probably the better half ones.
Brand USP: To provide the trendy and latest female fashion at the most reasonable and affordable prices.
Core Product Offering: Kurti, skirts, pants, capris, shorts, tops, t-shirts, inners, leggings, jeggings, night wear, etc.
Target consumers: Women from different age groups from teens to middle-aged and elder.
No. of Indian cities currently present in: Almost all cities
Total no of MBOs: 5,000+
No. of EBOs added in 2014: 800+
Presence in online retail: Zola registered with Flipkart, Justdial and soon to mark presence on Alibaba, Jabong and Myntra.
Future plans: The brand aims to increase its size horizontaly and vertically that includes increase in area, products, and variety. It also plans to expand the portfolio of distributor, dealers and exporter pan India.
The targeted towns or cities in the next couple of years: Tier II and III cities of India and major town having population of more than one lakhs.
Growth percentage (CAGR last 3 years): 25%
Brand turnover (estimated for CY2014): Rs. 100 crore
Franchise requirement: Zola is looking to franchise in Rajasthan, Bihar, Jharkhand, Jammu and Kashmir, Tamil Nadu, Kerala, Nagpur (Maharashtra), Surat and Rajkot (Gujarat). It requires investment of Rs. 100 – Rs. 150 lakh and area of 1,000-1,500 sq.ft.
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