Even 2 Odd Fashion or E2O is a premium handbag brand established in 2013. It offers a collection of exclusively fashionable bags for urban women ranging from formal to casual and evening wear. E20 is a unique fashion brand which has trendy collections of handbags. The brand has an international in-house design team that constantly seeks the current and future trends to match the global standards.
Brand USP: E2O offers unique, trendy and high-fashion handbags to match everyone’s persona. The product range include wide range of tote, satchel, wallet, backpack, sling bags, clutches, etc.
Target customers: The brand targets women of all age groups who appreciate quality, who are fashion concious, well travelled and who have had exposure to global fashion.
No. of Indian cities currently present in: The premium accessories brand is available in more than 200 Indian cities.
Total no. of MBOs: 500+
No. of MBOs added in 2014: 100+
Presence in Large Format Stores: E2O has presence in large format stores like Central and Reliance Trends.
Presence in online retail: E2O is currently present at major e-commerce portals. The brand also has plans to go global through Amazon.
Future plans: In FY 2015-16, the brand is anticipating to open 5-10 exclusive brand stores in West.
Targeted cities in the next couple of years: The brand has plans to open more stores in Mumbai, Pune, Bengaluru, Delhi, Surat and Chandigarh.
Growth percentage (CAGR of last 3 years): 100%
Brand turnover (estimated for CY2014): Rs 4 crores
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