Max Fashion India, the leading international value fashion brand announces ‘Max Fashion Icon India 2015’ – Nationwide search for the most glamorous & fashionable stars. The contest promises to be the ultimate launch pad for India’s young, aspiring to help them realize their dreams and be the country’s next fashion icon.
Max Fashion Icon India 2015 would traverse through the cities of Lucknow, Pune, Hyderabad and Bhopal this year to hand pick fresh talents. The shortlisted candidates from these cities will go through a series of grooming sessions by industry expert to prepare them for the Grand Finale scheduled to take place in Delhi by end of March.
The winners of the this event will get a portfolio shot by Cosmopolitan magazine and will be featured in cosmopolitan exclusive along with cash prize worth Rs 2.5 lacs each.
Commenting on the pageant, Vasanth Kumar, Executive Director – Max Fashion said, “Max being one of the biggest brands in the city synonymous with international fashion has a strong youth following. Our core brand value is to democratize fashion making it accessible to everyone. Keeping with this philosophy, we launched a platform aimed at unveiling young and aspiring fashionistas and provide them with an ultimate launch pad to be the country’s next fashion icon. Being the biggest value fashion brand of the city, it gives us immense pleasure to be known for not just a brand that facilitates fashion at great prices but also as a brand that builds great careers in fashion.”
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