The verdict is yet to be out – if online is poaching existing customers of brick-and-mortar or creating new categories and new consumption habits. Whilst ecommerce has by no means killed the physical retail scene, it has brought about a pace of change in the consumers buying behaviours which we need to be miles ahead of. The blurring of the digital and physical worlds is creating huge opportunities for both physical and online retailers, and fashion retail is still only at the cusp of fully embracing this phenomenon. As one of the quickest markets to engage with the smartphone and mobile first culture, retailers in India now have a huge opportunity to think creatively about how they can increase engagement and improve service both online and in-store via digital mediums – be it through the power of mobile, social channels or in-store technology. How will online shape the future of retail chains and independent retailer? A ROUNDTABLE with industry experts moderated by Abhishek Ganguly, Managing Director, Puma India at the India Fashion Forum will share valuable insights and discuss how physical and digital worlds will continue to help grow the market together, and shape the future of fashion retail.
To view the 3 day agenda of the IFF conference, knowledge series and IFF Roundtables log on to www.indiafashionforum.in
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