The Woolmark Company showcased a selection of Merino wool innovations aligned with fashion trends, along with industry services connecting buyers of Merino wool with suppliers, at India Fashion Forum 2015 held recently at Bombay Exhibition Centre in Mumbai. The Woolmark Company hosted trends seminar titled Shaping the future of fashion in wool, providing those in attendance with an in-depth and comprehensive understanding of Merino wool, recent innovations with the fibre and a presentation of The Wool Lab Spring/Summer 16.
The driving force behind Merino wool innovations is the trends in consumer needs and attitudes, allowing the wool industry to remain dynamic and constantly changing. In recent years the world has experienced an increasing trend towards more casual attire – both in formal and informal situations – and so The Woolmark Company has worked closely with wool manufactures to develop new processes which can provide casual effects for wool.
The result of these innovations is Wool Gets Casual. The Woolmark Company exhibitited innovative wool garments developed from manufacturers across India to showcase commercially available apparel with a casual look. Visit The Woolmark Company’s stand to learn more about these innovations, including Circular Knit jersey (T-shirts), Vintage Merino (knitwear), Merino Denim (jeans), Merino Cotton LA finishing (shirtings) and Mercerised Merino (knits and wovens).
The Woolmark Company also showcased its latest edition of The Wool Lab, an innovative seasonal guide to the best wool fabrics and yarns in the world. The Wool Lab SS16 showcases real samples of commercially available fabrics aligned to the season’s macro-themes.
“The Wool Lab has fast become a key element in both educating the trade and stimulating the demand for wool at the premium end of the apparel market,” explains The Woolmark Company Chief Strategy and Marketing Officer Rob Langtry. “By presenting a collection of commercially available fabrics and yarns, The Wool Lab remains instrumental as an inspiration to designers, and in expanding the visibility and availability of wool across the world and ties these availabilities into some of the likely trends in fashion apparel that we will see in the next few seasons.”
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