Arvind Brands is to reportedly open 25 Calvin Klein standalone innerwear outlets in India in three years’ time, and is also planning to launch the brand’s formal and casual wear lines in the country by mid-2016.Arvind Brands, which bagged rights to market Calvin Klein products in India in March last year, officially launched Calvin Klein’s first innerwear outlet in Delhi last week.
“We plan to open 20-25 standalone Calvin Klein underwear outlets in three years. Underwear category in India is pegged at USD 1.2 billion and we expect the segment to grow by 25-30 per cent for the next few years,” Arvind Lifestyle Brands Managing Director J Suresh told PTI.Suresh said Arvind Brands is targeting Rs 175 crore turnover this year from innerwear portfolio from all its brands put together.
Elaborating on new launches, Suresh said: “We also plan to launch Calvin Klein’s formal and casual wear portfolio in India by mid-2016.”
The global denim giant has been a leading actor in the revival of the most sustainable fabric in the world; presenting it in its new, global avatar, as Khadi denim
Must Read
